In 2022, we created the multi-screen media campaign for Gabe Vasquez’s race for congress, thwarting the so-called “red wave” to win one of only two flipped seats in that political cycle.  Key to Gabe’s victory was highlighting his personal story, and connection to the district.  We also used our cultural expertise to ensure we connected with Latino voters in English, Spanish and Spanglish.  Lastly, because we were vastly outspent we used our targeting expertise and “Latino Hustle” to do more with less ensuring Gabe’s victory in 2022.  While winning in 2022 was a bright spot for Democrats, we are equally proud of helping Gabe win again in 2024.  Notably we were able to 10x’d our vote margin, despite Trump winning the district by 9 points.  This is the first time in history  NM-2 has been won twice, back to back, by a democrat.